Interview with Ken Kniffen of Bashas’ Supermarkets

Progressive Grocer

WonderBar Merchandiser works wonders at Bashas’ Supermarkets

Bashas’, the Arizona-based chain of more than 150 supermarkets, has served customers for more than 70 years, but while tradition is important, so is innovation when it can lead to increased efficiency and better customer service.

So Bashas’ has embraced the WonderBar Merchandiser system from Trion Industries, Inc., first for bagged candy sales and then for cough drops, gum and bagged deli products.

“This has been a real value to us,” said Ken Kniffen, Bashas’ Director of Merchandising. “It is providing a more customer-friendly system, reducing shrink and labor, and improving the appearance of our stores.”

Kniffen said Bashas’ tested WonderBar and its Shelf Works and Expandable Wire Tray (EWT) system in the candy aisle, then installed it in all of its stores. “We tested it in our wall deli and with cough drops, so now we are moving them into every new store and major remodel for both of those categories, too.”

Important benefits, he said, include ease of installation, ability to increase SKUs within the same space, elimination of shrink due to bag tears, and a reduction of restocking labor, all made possible by a flexible system that uses spring-fed pusher trays instead of peg hooks.

Q: By installing the systems, were you able to increase your candy offerings?

We gained 13 facings. With the trays, we have 68 items; before we had 55. The tray system fits on a square bar and can be tightened left to right, up and down. We think sales increased by an average of 15%, although in some stores, maybe as much as 20%. We increased variety by adding new facings in the same space.

Q: Did this success lead to enhancements elsewhere?

Yes. We asked Trion for a version of the tray in a taller system to accommodate the longer multipacks of gum, which never looked good. Trion created a more vertical unit, and they work great. We have them in all of our Bashas’ stores.

Q: Have you seen gains in sales due to improved presentation?

The pusher bar system keeps the product available in the front, and it’s easier for the consumer to shop. With the pegged system, it’s difficult for many shoppers, unless they are tall, to reach the product after the first couple of units have been sold. But this system moves the product to the front so it is always available, reachable, and looks good. It gives a constant billboard presentation and always looks great.

Q: Can the right system reduce shrink and eliminate ripped packaging?

Yes, and that is significant because we don’t have bags ripped at the prepunched hole, which is common in the pegged bag candy section. We have 800 to 1,000 units and none of them are torn. Previously, those torn bags became shrink, often resulting in a mess on the floor.

Q: What was the effect on labor required to manage the department?

WonderBar is faster and more efficient. You can rotate the product quickly and properly without things getting ripped. Staff can lift the tray out and rotate every single SKU individually. They just put the tray on the cart, push the spring bar back and drop in the new product. It is far more efficient in terms of labor.

Q: What were the benefits in deli meat and cough drops?

In cough drops, we added eight new SKUs because of space gained. It is night and day compared to pegged cough drops. It holds them upright and looks perfect all the time. In the wall deli section, we were able to add 10 SKUs, and may expand into the perishable area as well.

Q: Does this help with resets?

Any chain going through remodels or resets can benefit. Just take the tray out, set it on the floor and fill it to reset the section. You save a tremendous amount of pain, headaches, and shrink.

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TRION NEWS

DAVID R. THALENFELD

Founder, 1919-2009

David R. Thalenfeld, known as “Bud” to family and friends, was a hardworking businessman, devoted family man, and the founder and inspirational leader of Trion Industries. His early business career included running a chain of 5 & dime stores in the New York City region, where he developed his concepts that led to the foundation of Trion Industries in 1965. Formed with two other partners, David eventually bought them out and relocated to Wilkes-Barre PA, where he taught his son John the family business. David was a board member and treasurer of POPAI (Point of Purchase Advertising International) and a founding member of WiFAB (The Wire Fabricators Manufacturers Association), which evolved into the present day PDMF Permanent Display Manufacturers Forum. He was inducted into the POPAI Hall of Fame and held over 88 patents for display innovations.

David served in the U.S. Army Air Corps 11th Bomb Squadron in China during the Second World War, then he attended classes at New School University. His favorite story (and something that is hung up around the Trion offices and factory) is at a business conference, when asked what he wanted to do, his immediate answer was, “I want to have the best factory in the world making what we make and I want to have a lot of fun creating it.”

JOHN S. THALENFELD

President & CEO, 1984-2024

Born in Queens, New York, in 1956, John Thalenfeld has worked his way up the ranks at Trion Industries, first in 1972 as a packer, to the current President and CEO. Being the son of David Thalenfeld, John learned first hand experience working in the family’s 5 & dime store as a child, and later working directly under his father at newly formed Trion.

After attending New York University and Wilkes College, John was a moving force behind relocating the factory to Wilkes Barre PA, and has advanced an environmental stewardship and community and employee engagement agenda unique to Trion.

John passed away unexpectedly in February 2024. All who knew him, his corporate endeavors, and years of involvement in community charitable efforts mourn this unfathomable loss. The corporation’s officers, management, and employees pledge to carry on with all of John’s undertakings in his absence. John would want us to continue serving our customers and our community to the best of our abilities.

SAM ROSTOCK

Chief Financial Officer

The CFO of Trion Industries, Sam Rostock, has an education from the University of Scranton, with a Bachelor of Science in Accounting as well as a Master of Business Administration in Finance. Following graduation, Sam worked as a certified public accountant, a financial planner, and an educator. Sam enjoys golf and basketball, as well and historical research and woodworking.

JOE MILES

Director of Distribution & Logistics

The Director of Distribution & Logistics here at Trion has over 20 years experience in manufacturing, distribution, and customer service. His educational background includes the Breeden School of Welding, Penn State University for Business Administration and Logistics, and the Juran Institute for Total Quality Management.

He loves his wife, two sons, and friends, and is a PA football fan, rooting for Penn State and the Steelers. His personal mantra is “Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.” – Ronald Reagan.

BARBARA KLING

Barbara has been with Trion for many years and has extensive knowledge and expertise in her field.

TONY KADYSEWSKI

Director of Marketing Communications

As the Director of marketing Communications at Trion, Tony directs Trion advertising. A background in engineering, planning, network administration, electronic prepress, copywriting, and agency work, not to mention three degrees from Penn State, are all applied to Trion’s mass media involvements. Madly in love with his wife and devoted to his family, Tony’s life mantra is “Confront the universe with good intentions. It will reward those intentions. Just not in the way you expect.” – G’Kar, Babylon 5.

CHECK OUT MY BLOG to see all that’s new and unique in micro fixturing across retail!

MIKE GAGATEK

Quality Assurance Manager

Mike Gagatek, has 28 years of experience in machine shop and tool room management as well as extrusion, stamping, and wire-form machinery. Having acquired his engineering training from Luzerne County Community College, he is the perfect candidate for the Quality Assurance Manager. Loving all things machinery, Mike is an avid motorcyclist and enjoys motocross.

CRAIG WEISKERGER

Director of Sales & Marketing

Years of experience as an accomplished sales and marketing professional contributes to Craig Weiskerger’s position as Trion’s Director of Sales & Marketing. Since graduating from Bloomsburg University, his leadership has been enriched by highly successful roles spanning the salt, oil & gas, and manufacturing markets. Craig enjoys spending time with his family, hiking, listening to music, kayaking, and skiing.

“Surround yourself with good people. Remind yourself that there are more good people than bad people in the world, and we need to speak up.”” – Unknown

RICH WILDRICK

Director of Engineering

As the director of engineering, Rich’s education at Penn State in Mechanical Engineering as well as his 17+ years in machine and product design are invaluable. His experience ranges from design to sales, all focused on the fixtures for retail and POP industries. His school heritage remains, as Rich is an avid Penn State football fan, as well as a Penguin’s hockey fan. Rich also enjoys listening to music, spending time with his family, and riding motorcycles.

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