Interview with David Fetch Jr. of Fetch’s ShurSave Supermarkets

Progressive Grocer

Cooler Merchandising “Home Run” With Trion®WonderBar™ System

Today, David Fetch Jr. and his two sons, David III and George, operate Fetch’s ShurSave® Supermarket in Plymouth, PA, nearly 85 years after Dave’s grandfather opened his meat market back in 1922.

“Our niche is definitely meat— both fresh cut meats and the smoked meat items that we make ourselves,” David Fetch Jr. explained. “We custom cut our meat, and we have a fabulous reputation as a result.”

And, while the store has its own deli where meats and cheeses are individually cut for customers, it does sell prepackaged products for those in-arush shoppers who don’t want to wait to have their deli products cut to order. But such a prepackaged meat department must live up to the high expectations of customers used to being catered to in the deli.

Success requires smart merchandising, rigorous stock rotation for freshness and attractive, well-faced, customer- friendly product displays. That, of course, doesn’t just happen by itself.

A few months ago, Fetch decided to install the new WonderBar™ Merchandiser from Trion Industries, Inc., a coordinated system that can include display hooks, pusher hooks, expandable wire trays and even wire basket—all of which can be used in virtually any combination to accommodate changing planogram requirements.

Q: What benefits are you experiencing from the WonderBar Merchandiser?

The display is absolutely unbelievable. The case always has the appearance of a wall of products. Everything is organized, highly visible and extremely shopable. It is giving us exactly the results we were seeking. And the rotation and ease of stocking is great. Our employees love it.

Q: You mentioned “ease of stocking” the case. Can you explain?

The individual WonderBar Expandable Wire Trays (EWT) can be lifted out quickly, existing product positioned at the front, and the new product loaded at the rear of the tray. It virtually eliminates outdated product and it’s a breeze for employees to use. Since EWT is spring-loaded, the display is automatically faced for customers.

Q: Where are you using the Pusher Hooks that are part of the WonderBar system?

We’re using them for prepackaged lunch meats like bolognas, sliced ham, roast beef and turkey breast. In traditional displays these packages would virtually get lost in the case. Now, they are right there for the customer to see and to purchase.

Q: Have you experienced sales increases as a result?

In this part of the country, people prefer their deli meats and cheeses fresh-cut. Even so, we’ve seen a remarkable increase in sales of prepackaged deli meats and cheeses. And though we are in Lent and in winter, the off season for prepackaged, we’re definitely seeing strong sales. When summer rolls around and the cookout season is here, our prepackaged meat sales are going to go through the roof.

Q: How is Trion’s system different from what you’ve been using in the past?

Trion has really put a lot of time and R&D effort into these systems. They have obviously done it with the people who work in the cases and work with the shelves. In my opinion, they’ve hit a home run with all of these products. We use the EWTs low in the case and the pusher hooks at eye-level above—kind of a tiered effect. There is virtually no wasted space in the case. None. And the EWTs can be adjusted to fit virtually any size packaging. It is remarkable— and the case stays immaculate.

Q: What plans do you have for using the system elsewhere in the store?

Our next step will be to use it in the candy department. We’ve been using the old so-called “Oscar Mayer® bars,” which really were never meant for such use and really don’t give the right appearance. Trion WonderBar will allow us to do a vertical set with pusher hooks for bagged products like lifesavers, and slider trays for the boxed candies. Product will always be pushed out to the front, whether there are two or 22

Q: What other advantages does the system provide?

The Clear Scan® and AdjustaView® plain paper labeling system has allowed us to reduce costs and be much more efficient. Plain paper labels just slide into place, and when the product is moved to another location, the label can easily go with it.

Q: So I gather you would recommend Trion’s WonderBar Merchandising System to other supermarket operators?”

Absolutely. As I said before, they’ve hit a home run with this one.

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TRION NEWS

DAVID R. THALENFELD

Founder, 1919-2009

David R. Thalenfeld, known as “Bud” to family and friends, was a hardworking businessman, devoted family man, and the founder and inspirational leader of Trion Industries. His early business career included running a chain of 5 & dime stores in the New York City region, where he developed his concepts that led to the foundation of Trion Industries in 1965. Formed with two other partners, David eventually bought them out and relocated to Wilkes-Barre PA, where he taught his son John the family business. David was a board member and treasurer of POPAI (Point of Purchase Advertising International) and a founding member of WiFAB (The Wire Fabricators Manufacturers Association), which evolved into the present day PDMF Permanent Display Manufacturers Forum. He was inducted into the POPAI Hall of Fame and held over 88 patents for display innovations.

David served in the U.S. Army Air Corps 11th Bomb Squadron in China during the Second World War, then he attended classes at New School University. His favorite story (and something that is hung up around the Trion offices and factory) is at a business conference, when asked what he wanted to do, his immediate answer was, “I want to have the best factory in the world making what we make and I want to have a lot of fun creating it.”

JOHN S. THALENFELD

President & CEO, 1984-2024

Born in Queens, New York, in 1956, John Thalenfeld has worked his way up the ranks at Trion Industries, first in 1972 as a packer, to the current President and CEO. Being the son of David Thalenfeld, John learned first hand experience working in the family’s 5 & dime store as a child, and later working directly under his father at newly formed Trion.

After attending New York University and Wilkes College, John was a moving force behind relocating the factory to Wilkes Barre PA, and has advanced an environmental stewardship and community and employee engagement agenda unique to Trion.

John passed away unexpectedly in February 2024. All who knew him, his corporate endeavors, and years of involvement in community charitable efforts mourn this unfathomable loss. The corporation’s officers, management, and employees pledge to carry on with all of John’s undertakings in his absence. John would want us to continue serving our customers and our community to the best of our abilities.

SAM ROSTOCK

Chief Financial Officer

The CFO of Trion Industries, Sam Rostock, has an education from the University of Scranton, with a Bachelor of Science in Accounting as well as a Master of Business Administration in Finance. Following graduation, Sam worked as a certified public accountant, a financial planner, and an educator. Sam enjoys golf and basketball, as well and historical research and woodworking.

JOE MILES

Director of Distribution & Logistics

The Director of Distribution & Logistics here at Trion has over 20 years experience in manufacturing, distribution, and customer service. His educational background includes the Breeden School of Welding, Penn State University for Business Administration and Logistics, and the Juran Institute for Total Quality Management.

He loves his wife, two sons, and friends, and is a PA football fan, rooting for Penn State and the Steelers. His personal mantra is “Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.” – Ronald Reagan.

BARBARA KLING

Barbara has been with Trion for many years and has extensive knowledge and expertise in her field.

TONY KADYSEWSKI

Director of Marketing Communications

As the Director of marketing Communications at Trion, Tony directs Trion advertising. A background in engineering, planning, network administration, electronic prepress, copywriting, and agency work, not to mention three degrees from Penn State, are all applied to Trion’s mass media involvements. Madly in love with his wife and devoted to his family, Tony’s life mantra is “Confront the universe with good intentions. It will reward those intentions. Just not in the way you expect.” – G’Kar, Babylon 5.

CHECK OUT MY BLOG to see all that’s new and unique in micro fixturing across retail!

MIKE GAGATEK

Quality Assurance Manager

Mike Gagatek, has 28 years of experience in machine shop and tool room management as well as extrusion, stamping, and wire-form machinery. Having acquired his engineering training from Luzerne County Community College, he is the perfect candidate for the Quality Assurance Manager. Loving all things machinery, Mike is an avid motorcyclist and enjoys motocross.

CRAIG WEISKERGER

Director of Sales & Marketing

Years of experience as an accomplished sales and marketing professional contributes to Craig Weiskerger’s position as Trion’s Director of Sales & Marketing. Since graduating from Bloomsburg University, his leadership has been enriched by highly successful roles spanning the salt, oil & gas, and manufacturing markets. Craig enjoys spending time with his family, hiking, listening to music, kayaking, and skiing.

“Surround yourself with good people. Remind yourself that there are more good people than bad people in the world, and we need to speak up.”” – Unknown

RICH WILDRICK

Director of Engineering

As the director of engineering, Rich’s education at Penn State in Mechanical Engineering as well as his 17+ years in machine and product design are invaluable. His experience ranges from design to sales, all focused on the fixtures for retail and POP industries. His school heritage remains, as Rich is an avid Penn State football fan, as well as a Penguin’s hockey fan. Rich also enjoys listening to music, spending time with his family, and riding motorcycles.

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