Interview with Randy Boadway of Meijer Grocery and General Merchandise Supercenters

Progressive Grocer

How to Turn 175 Supercenters on a Dime and Save $1 Million Per Year in the Process

If you own and operate 175 supercenters, each of them about 200,000 sq. ft. covering a full line of grocery plus some 40 other departments ranging from electronics to lawn and garden and clothing, then you need plenty of signs— thousands of them.

And if you are a price-sensitive, highly competitive company like Meijer, based in Grand Rapids, MI, you are constantly changing price labels to stay abreast—or ahead—of tough and aggressive competitors. As a result, you need a combined signage and label system that will let you respond to market demands at a moment’s notice.

That’s exactly why Meijer, which for 25 years had used vinyl-coated labels with adhesive backs for much of its price labeling, decided to switch to a much more flexible system— one that allows the retailer to print inexpensive paper labels and quickly and easily get them on the shelves, virtually on demand.

“In the industry, we do a fair number of price changes,” explained Randy Boadway, operations process manager at Meijer. “We’re not waiting for anybody. We were happy with our old system, but this gives us a great deal more flexibility and at the same time, saves us money.”

The solution for those 175 200,000-sq.-ft. Meijer supercenters is the latest in shelf-edge label and promotional systems. This includes four-foot clear plastic label strips for price labels with built-in promo clips for instant sign placement. Today, those 175 stores have more than 60,000 lineal feet of those strips in each store— more than 10.5 million feet of plastic label strip, including eight profiles for different shelf situations from Trion. In addition, Trion is providing 10 million 2-inch peg fronts to handle scan hook needs. The grand total is approximately 12.2 million feet of label stripping.

Meijer started out as a local grocer determined to offer the best products and prices in town. Today the company says it still offers the best groceries in town, and a whole lot more.

In 1962 the company opened the first Meijer Thrifty Acres, a food and general merchandise store. Meijer claims it was the “birth of one-stop shopping.” The company has been famous for its all-inclusive format—a place where you can buy groceries, lawn and garden items, household supplies and clothing all under one roof. Today, those stores are ingrained in the Midwest, and now operate in Michigan, Ohio, Indiana, Illinois, and Kentucky.

“Our success has always been the supercenter format itself,” said Boadway. “It’s what our customers know us for the most. But when you run this kind of format and this size of store, there are millions of details to take care of, and having the right kind of signage system is extremely important.”

Q: How did your company make its decision to select the Trion Clear Scan® plain paper labeling system with built-in Info Grip™?

Starting last summer, we took one of our stores and gave competing suppliers two aisles to install their products and demonstrate how they would work. We tested for two months, then determined which aisles were most successful and which vendors to continue working with.

Q: Was that the end of the process?

No. we then went into three stores, each sponsored by a different vendor. Trion sponsored one of the stores. It was entirely controlled by the Trion group. The performance was exemplary. As a result, we purchased eight label strip profiles from Trion. Within those product categories Trion had a solution to meet virtually all of our needs, including a custom-designed solution for base-deck, bottom-shelf use.

Q: Are the Trion Clear Scan units being used only in dry grocery?

Trion products are being used in all departments – indoors, outdoors, freezers, and refrigeration units. If it has a shelf tag on it today, it will have a Trion product sitting on it tomorrow.

Q: What are the benefits? Why go through all of this effort to change a system you were happy with?

For us to make a change this extensive, it has to be pretty meaningful. There are always exceptions to the rule, but we’ve been able to take six to eight label strip profiles of Trion products and find a solution for everything in the building. The cost savings of eliminating the adhesive-backed labels and separate sign holders will be more than $1 million a year, and we anticipate there will be some labor savings as well.

Q: Is it just the cost savings that you cared about?

Absolutely not. This gives us the flexibility we need to change our shelf-edge pricing and signage at a moment’s notice. We can change the size, color, and shape of a sign whenever we need to, as well as the price, without losing time and valuable sales opportunity.

Q: Did Trion work with you to help determine how best to meet your company’s needs?

As an R&D project, they were able to help us prove out the solution for our stores and get all of the T’s crossed and the I’s dotted. Not a lot of companies out there can do that as well as Trion did. They helped us develop a good solution that really works well in our stores.

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TRION NEWS

DAVID R. THALENFELD

Founder, 1919-2009

David R. Thalenfeld, known as “Bud” to family and friends, was a hardworking businessman, devoted family man, and the founder and inspirational leader of Trion Industries. His early business career included running a chain of 5 & dime stores in the New York City region, where he developed his concepts that led to the foundation of Trion Industries in 1965. Formed with two other partners, David eventually bought them out and relocated to Wilkes-Barre PA, where he taught his son John the family business. David was a board member and treasurer of POPAI (Point of Purchase Advertising International) and a founding member of WiFAB (The Wire Fabricators Manufacturers Association), which evolved into the present day PDMF Permanent Display Manufacturers Forum. He was inducted into the POPAI Hall of Fame and held over 88 patents for display innovations.

David served in the U.S. Army Air Corps 11th Bomb Squadron in China during the Second World War, then he attended classes at New School University. His favorite story (and something that is hung up around the Trion offices and factory) is at a business conference, when asked what he wanted to do, his immediate answer was, “I want to have the best factory in the world making what we make and I want to have a lot of fun creating it.”

JOHN S. THALENFELD

President & CEO, 1984-2024

Born in Queens, New York, in 1956, John Thalenfeld has worked his way up the ranks at Trion Industries, first in 1972 as a packer, to the current President and CEO. Being the son of David Thalenfeld, John learned first hand experience working in the family’s 5 & dime store as a child, and later working directly under his father at newly formed Trion.

After attending New York University and Wilkes College, John was a moving force behind relocating the factory to Wilkes Barre PA, and has advanced an environmental stewardship and community and employee engagement agenda unique to Trion.

John passed away unexpectedly in February 2024. All who knew him, his corporate endeavors, and years of involvement in community charitable efforts mourn this unfathomable loss. The corporation’s officers, management, and employees pledge to carry on with all of John’s undertakings in his absence. John would want us to continue serving our customers and our community to the best of our abilities.

SAM ROSTOCK

Chief Financial Officer

The CFO of Trion Industries, Sam Rostock, has an education from the University of Scranton, with a Bachelor of Science in Accounting as well as a Master of Business Administration in Finance. Following graduation, Sam worked as a certified public accountant, a financial planner, and an educator. Sam enjoys golf and basketball, as well and historical research and woodworking.

JOE MILES

Director of Distribution & Logistics

The Director of Distribution & Logistics here at Trion has over 20 years experience in manufacturing, distribution, and customer service. His educational background includes the Breeden School of Welding, Penn State University for Business Administration and Logistics, and the Juran Institute for Total Quality Management.

He loves his wife, two sons, and friends, and is a PA football fan, rooting for Penn State and the Steelers. His personal mantra is “Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.” – Ronald Reagan.

BARBARA KLING

Barbara has been with Trion for many years and has extensive knowledge and expertise in her field.

TONY KADYSEWSKI

Director of Marketing Communications

As the Director of marketing Communications at Trion, Tony directs Trion advertising. A background in engineering, planning, network administration, electronic prepress, copywriting, and agency work, not to mention three degrees from Penn State, are all applied to Trion’s mass media involvements. Madly in love with his wife and devoted to his family, Tony’s life mantra is “Confront the universe with good intentions. It will reward those intentions. Just not in the way you expect.” – G’Kar, Babylon 5.

CHECK OUT MY BLOG to see all that’s new and unique in micro fixturing across retail!

MIKE GAGATEK

Quality Assurance Manager

Mike Gagatek, has 28 years of experience in machine shop and tool room management as well as extrusion, stamping, and wire-form machinery. Having acquired his engineering training from Luzerne County Community College, he is the perfect candidate for the Quality Assurance Manager. Loving all things machinery, Mike is an avid motorcyclist and enjoys motocross.

CRAIG WEISKERGER

Director of Sales & Marketing

Years of experience as an accomplished sales and marketing professional contributes to Craig Weiskerger’s position as Trion’s Director of Sales & Marketing. Since graduating from Bloomsburg University, his leadership has been enriched by highly successful roles spanning the salt, oil & gas, and manufacturing markets. Craig enjoys spending time with his family, hiking, listening to music, kayaking, and skiing.

“Surround yourself with good people. Remind yourself that there are more good people than bad people in the world, and we need to speak up.”” – Unknown

RICH WILDRICK

Director of Engineering

As the director of engineering, Rich’s education at Penn State in Mechanical Engineering as well as his 17+ years in machine and product design are invaluable. His experience ranges from design to sales, all focused on the fixtures for retail and POP industries. His school heritage remains, as Rich is an avid Penn State football fan, as well as a Penguin’s hockey fan. Rich also enjoys listening to music, spending time with his family, and riding motorcycles.

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